Especially Through Agents,
Is Vital to Promoting Covered CA Enrollment.
Most of Covered California’s enrollment comes from a range of channels that provide person-to-person assistance to help people enroll. At Covered California, about 40 percent of all enrollment is from consumers who enroll directly through the website (CoveredCA.com) (see Figure 10: Covered California 2017 Enrollment by Service Channel), but most consumers want and need personal assistance with enrolling.
The biggest single channel for enrollment is through Certified Insurance Agents who are paid directly by health plans through commissions. Agents enroll 47 percent of Covered California’s consumers. These are trained and licensed professionals who operate storefronts and do in-person retail sales. It also includes web-based entities. All agents must be certified by Covered California.
Some health plans have decades of experience funding agent channels to attract and enroll consumers. Covered California has successfully
established a variety of programs to promote and partner with agents. Covered CA Report
Brokers Leave ACA – Obamacare as commissions go unpaid Modern Health Care 4.5.2017